ACE HOTEL SHOREDITCH

GEORGE STAYS...

If you have been impressed by the little cafe that has opened in the neighbourhood selling fair trade coffee and organic cakes, if you have noticed a growth of facial hair and bikes in the area well the stamp that has endorsed that your little part of the world is now a hipster mecca is the opening of a branch of the Ace Hotel. Such is the case in Shoreditch, a former dead zone of London that was happy to be quiet residential zone along the canal filled with houseboats and not much more has been transformed into what is described by the various developers as canal side living. Along with the hipsters, the cafes and bikes the area coexists with commision housing, schools and high end real estate. The first Ace hotel outside America has chosen this little patch of the world to establish a distinctive London inner city hotel.

The design of the hotel still maintains the individual aesthetic of the Ace hotel group, the design has relied on peeling away the layers to show the bones of the building which was formerly The Crowne Plaza. Alex Calderwood the co-founder of the group was determined to root out the history of the area and imbue the hotel with the history and the surrounding community.

The ground floor is an open space with a restaurant and a gallery space, a florist and a communal table- the idea being an to establish and inviting space where the community and not just guests are able to bask in the casual cool of the hotel. All elements of the hotel down to the coin trays are designed and manufactured locally. "Both exterior and interior design focus on traditional craftsmanship, embedding the space within the historic context and material heritage of Shoreditch," said Universal Design Studio director Jason Holley, whose studio was resposible for the interior and exterior fit out.  Furniture all sourced from British firms will work with specially designed pieces illuminated by lighting by Philippe Malouin.

 The commissions and community atmosphere of the hotel allows the space to be a meeting point of locals and visitors and its proximity to the creative centre of Hackney and the financial hub of the city makes it an excellent choice for accommodation in London.

28 October 2013
Ace Hotel Shoreditch
100 Shoreditch High St London E1 6J www.acehotel.com/london
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